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General Description: A loose affiliation of Locally Owned Websites (LOWs) who use their collective traffic to sell sponsorship access to their web audience and their collective purchasing power to upgrade the quality of their websites and increase traffic. Ownership: LOWs retain the ownership of their site specific content and the Local Website Network (LWN) content supplied by the network would be the sole property of the network and could not be redistributed by the LOW. This concept doesn’t require any change in current web service, only a willingness on the part of the LOW to add code to their site to make network content visible.Relationship: The relationship between the LOW and the LWN is a simple contract in which the LOW grants the LWN permission to display content on the LOW. The LOW agrees to embed code on their website, which will display content from the LWN. How does it work?: The LOWs place code on their website that displays the content distributed by the LWN. The content contains logos, and references to sponsors who pay to be embedded in the content. Of course these "sponsors" pay for this access. The larger the LWN, the larger the fee. The more hits each LOW gets, the more impressions the LWN provides for it's sponsors. What does the LOW get out of this?: The LOW not only gets great content, but the sponsor's logo acts as a "seal of approval" which gives the site credibility. In addition, 15% of all advertising revenues are used to advertise the network. A network site would exist solely for the purpose of promoting the LOWs. The bigger the network, the more hits, the more revenue, the bigger the LWN advertising budget. What does it cost?: There is no cost to the LOW (Except what it costs for their web designers to add the network code.) Sponsors will pay based on the cumulative traffic figures which are automatically tracked by the code embedded in the LOW site. Want to see some examples?: Click Here to see the LWN website. From there you can click on individual members to see how network content is displayed on the LOW.
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